NSMW is the biggest national healthy eating awareness week about school meals in Britain. It takes place from 9th to 13th November 2009 with the support of the School Food Trust and ASSIST FM. It encourages everyone to "Get Involved" in promoting healthy school dinners in Primary and Secondary Schools.
The School Food Trust (SFT) was established by the Department for Education and Skills in September 2005. Its remit is to transform school food and food skills, promote the education and health of children and young people and improve the quality of food in schools.
There has been a dramatic rise in childhood obesity as children snack on a diet of unhealthy options and take less exercise.